Her bosses “didn’t care anything about editorial content, it was all about the ads and the money they were going to make from them.” Indeed, if they’d been able to run the paper without any articles at all, she’s certain they would have.Instead, the paper offered dating advice that is a relic of a time before the internet, when people were advised, to maximize the potential for romance on a Staten Island ferry ride, to “Check a daily paper to find out what time the sun will set on the day you want to go—that’s the most exquisite time for boating with a date.” Another article proposes “[getting] yourself a small fondue set, if you don’t already have one,” leaning heavily into the spirit of the decade.
Though she is agnostic about how she found those dates, she never placed an ad in the paper.Cameron, Oskamp, and Sparks remark, drily, “The overwhelmingly positive content of the ads is especially clear if one considers the likely nature of information which was not presented.” Well, hope springs eternal.One man searched for a “mature Twiggy-type woman who is also unpretentious,” while another wanted an “Angie Dickinson type.” Women were usually less specific: someone “warm, self-confident, with it,” though taller men were preferred.(Correspondingly, the men seem to have fudged a little—many listed their height as at least one inch above the average.).
The paper, Appleberg says, was fashioned after an English singles magazine.
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